Keap Pro

Basic Information

• Model: Keap Pro
• Version: Keap Pro operates as a Software-as-a-Service (SaaS) product, continuously updated, with specific version numbers not typically disclosed to end-users. Users consistently access the latest stable version.
• Release Date: Keap, formerly Infusionsoft, rebranded in January 2019, introducing simplified application variants such as Keap Pro. Infusionsoft was originally founded in 2001.
• Minimum Requirements: As a web-based application, Keap Pro primarily requires a supported web browser and an active internet connection.
• Supported Operating Systems: Keap Pro is OS-agnostic, accessible via web browsers on various operating systems including Windows, macOS, Linux, Android, and iOS.
• Latest Stable Version: Due to its SaaS deployment model, Keap Pro is continuously updated, ensuring users always access the most current stable version.
• End of Support Date: Not applicable; support is ongoing with an active subscription for this continuously updated SaaS platform.
• End of Life Date: Not applicable for a continuously updated SaaS platform.
• Auto-update Expiration Date: Not applicable; updates are continuous as part of the SaaS model.
• License Type: Subscription-based, typically billed monthly or annually.
• Deployment Model: Cloud-based (SaaS).

Technical Requirements

• RAM: Sufficient RAM to efficiently run a modern operating system and a web browser (e.g., 8GB or more recommended for general computing).
• Processor: A modern multi-core processor capable of running a supported operating system and web browser.
• Storage: Minimal local storage is required, as all data is stored in the cloud.
• Display: Standard display resolution suitable for web applications (e.g., 1280x800 or higher).
• Ports: Standard ports for internet connectivity (Ethernet or Wi-Fi).
• Operating System: Any operating system capable of running a supported web browser.

Analysis of Technical Requirements: Keap Pro is a web-based application, meaning its technical requirements are minimal and primarily dependent on the client device's ability to run a modern web browser and maintain a stable internet connection. No specific local hardware or software installations are needed beyond standard computing environments.

Support & Compatibility

• Latest Version: Users always access the latest stable version of the Keap platform due to its SaaS deployment model.
• OS Support: Compatible with any operating system that can run a modern, supported web browser, including Windows, macOS, Linux, Android, and iOS.
• End of Support Date: Support is ongoing with an active subscription.
• Localization: Keap provides customer support in the U.S., U.K., and Australia.
• Available Drivers: Not applicable, as Keap Pro is a web-based software and does not require device-specific drivers.

Analysis of Overall Support & Compatibility Status: Keap Pro offers broad compatibility due to its cloud-based, OS-agnostic nature. It provides comprehensive customer support, including 24/7 chat and expert U.S.-based phone support, along with an online help center. The continuous update model ensures users always benefit from the latest features and security enhancements without manual intervention.

Security Status

• Security Features: Keap Pro employs end-to-end encryption using Transport Layer Security (TLS) protocol version 1.2 or higher with a minimum of 128-bit encryption for personal data in transit. Personal data at rest within Keap-authored software is encrypted using AES-256. The application and IT systems undergo regular scanning and monitoring for vulnerabilities, with expeditious patching. External points of connectivity are protected by firewalls, and network/database activity is logged and actively monitored for security events. User passwords are stored using a one-way hash. Data centers feature professional security guards, physical access control systems (ID card and/or biometric), and require visitors to be escorted.
• Known Vulnerabilities: Specific known vulnerabilities are not publicly detailed, but the platform emphasizes regular scanning, monitoring, and patching.
• Blacklist Status: Not specified.
• Certifications: Keap holds PCI DSS level-one on-site assessment certification. Its data centers have completed Service Organizational Controls (SOC) 2 Type II audits.
• Encryption Support: TLS 1.2+ (minimum 128-bit) for data in transit and AES-256 for data at rest.
• Authentication Methods: Two-factor authentication (2FA) is required for all Keap users as of August 7, 2025. Social login with Google is also available.
• General Recommendations: Keap Pro is HIPAA compatible and offers a Business Associate Agreement Addendum (BAA). Enabling HIPAA Security Controls is possible within the application, but this action alone does not guarantee a business's full HIPAA compliance.

Analysis on the Overall Security Rating: Keap Pro demonstrates a robust security posture with comprehensive measures covering data encryption, vulnerability management, physical security of data centers, and mandatory two-factor authentication. Its PCI DSS and SOC 2 Type II certifications further affirm its commitment to data protection. The platform's HIPAA compatibility makes it a viable option for healthcare-related businesses, provided they implement appropriate internal compliance strategies.

Performance & Benchmarks

• Benchmark Scores: Specific benchmark scores are not publicly available for Keap Pro.
• Real-World Performance Metrics: Keap Pro integrates various tools seamlessly, operating automatically in the background to enhance business operations. Its automation capabilities are noted for saving time and ensuring consistent communication. Users frequently commend its workflows and email deliverability.
• Power Consumption: Not applicable for a cloud-based SaaS product, as client-side power consumption depends on the user's device.
• Carbon Footprint: Not applicable for a cloud-based SaaS product, as its environmental impact is tied to the cloud infrastructure provider.
• Comparison with Similar Assets: Keap Pro is recognized for its powerful automation, user-friendly interface, and integrated e-commerce and payment processing capabilities when compared to other CRM platforms. However, some feedback indicates that its email marketing features may be less advanced or customizable than certain competitors.

Analysis of the Overall Performance Status: Keap Pro is generally praised for its strong performance in core CRM and automation functions, leading to significant efficiency gains for businesses. While specific technical benchmarks are not disclosed, user feedback highlights its effectiveness in streamlining operations and delivering reliable email communications. Its web-based nature means client-side performance is largely influenced by the user's hardware and internet connection.

User Reviews & Feedback

User reviews and feedback for Keap Pro highlight several strengths and weaknesses, shaping its recommended use cases.

• Strengths: Users consistently praise Keap Pro's powerful automation capabilities, including advanced segmentation and complex workflow builders, which significantly reduce manual effort and save time. Its all-in-one nature, integrating CRM, email marketing, sales automation, appointment scheduling, and payment processing, is a major advantage. The platform is often described as having a user-friendly and intuitive interface. Excellent email deliverability and robust SMS marketing features are frequently cited. Many users appreciate the strong customer support and the availability of pre-built templates and customizable forms/landing pages. Its effectiveness in lead capture, management, and sales pipeline organization is also a key strength.
• Weaknesses: A recurring concern is the cost, with Keap Pro being considered expensive, especially with contact-based pricing and a mandatory onboarding fee. Some users find its email marketing capabilities less advanced or customizable compared to specialized email marketing platforms, noting limitations like A/B testing only two variations. The platform can present a steep learning curve for new users and is occasionally described as complicated, clunky, or even buggy, particularly concerning older email features. Limited reporting and analytics capabilities compared to some alternatives, as well as restricted functionality in the mobile app and invoicing system (e.g., lack of partial billing), are also mentioned.
• Recommended Use Cases: Keap Pro is highly recommended for small to medium-sized businesses (SMBs) and growing companies seeking an all-in-one solution for CRM, marketing, and sales automation. It is particularly well-suited for sales-focused teams and businesses aiming to streamline operations, automate follow-ups, and manage customer relationships efficiently. Its HIPAA compatibility also makes it a strong contender for healthcare businesses.

Summary

Keap Pro is a comprehensive, cloud-based Software-as-a-Service (SaaS) platform designed to serve as an all-in-one solution for Customer Relationship Management (CRM), marketing automation, and sales processes for small to medium-sized businesses. Operating as a continuously updated web-based application, it boasts broad compatibility across various operating systems (Windows, macOS, Linux, Android, iOS) through modern web browsers, requiring minimal client-side technical specifications.

Strengths: Keap Pro's primary strength lies in its powerful and advanced automation capabilities, enabling businesses to streamline workflows, capture leads, manage pipelines, and execute personalized marketing campaigns efficiently. Users appreciate its intuitive interface, excellent email deliverability, robust SMS marketing, and integrated features for appointments, invoicing, and payments. The platform demonstrates a strong commitment to security with TLS 1.2+ and AES-256 encryption, PCI DSS Level 1 certification, SOC 2 Type II audited data centers, and mandatory two-factor authentication. It also offers HIPAA compatibility, making it suitable for regulated industries. Customer support is highly rated, offering 24/7 chat and expert phone assistance.

Weaknesses: The most significant drawback is its cost, which is often perceived as high, particularly due to contact-based pricing and a mandatory onboarding fee. Some users find its email marketing features less sophisticated or customizable compared to dedicated email platforms, with limitations in areas like A/B testing. The platform can have a steep learning curve for new users and has been described as occasionally clunky or buggy, especially concerning certain older functionalities. Limited reporting capabilities and some inflexibility in the invoicing system are also noted.

Recommendations: Keap Pro is an excellent choice for small to medium-sized businesses that prioritize comprehensive automation, integrated sales and marketing tools, and robust CRM functionalities within a single platform. It is particularly well-suited for organizations looking to automate lead nurturing, client management, and sales processes to save time and drive growth. Businesses in regulated sectors like healthcare can leverage its HIPAA compatibility. However, potential users should carefully evaluate the pricing structure against their budget and contact volume, and consider if its email marketing features meet their specific advanced needs. For businesses with a primary focus on highly customized, email-first marketing strategies or those with very tight budgets, exploring alternatives might be beneficial.

The information provided is based on publicly available data and may vary depending on specific device configurations. For up-to-date information, please consult official manufacturer resources.